Testimonials

«Natacha combines acquired knowledge and experience to bring an entertaining vision of the methodology. Without ever prescribing, she guides us with clarity through the description of the phases of the design thinking process. In short, she presents a fresh and realistic approach in a concise, useful and easy to read proposal.» Germán López IT Director – ANDA, Uruguay   «With this guide you will be able to understand the best way to innovate systematically through the design thinking process. Not only will you find tools in the trunks for teamwork, but you will discover the best strategies to achieve it.» Mario Lindner Enterprise Architect – Dell Technologies, Singapur   «Natacha gathers in this book the fundamental characteristics of the design thinking methodology, making the reader-learner go through a path that is easy to understand and at the same time engaging. She details each of the principles of this methodology with the foundations that originated it, using a colloquial language, exposing examples of successful scenarios and ways of application. Playing among trunks that we as readers open, we discover an agile mechanism of solution to diverse problems.» Laura Visillac Computer Systems Engineer – Uruguay   «The author approaches the innovation process in a friendly way that in no way overshadows the systematic quality of her analysis. She notably systematizes the steps of development and implementation of innovation processes, in a friendly way, without complex explanations of reasons and with a simplicity that is only within the reach of those who have a reliable command of the concepts. It is a book of enormous value both for those who are taking their first steps in the innovation system and for those of us who have been in the system for some time. For both types of readers, it offers an approach to the systematization of innovative thinking of immeasurable value.» Martín Duarte Guigou Technical Director – Viento Sur Ingeniería, Uruguay